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Towards a National Media Literacy Strategy

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The Australian Media Literacy Alliance (AMLA) developed this document to outline a direction for the development of a national strategy for Media Literacy in Australia. It draws on a national survey of 3510 Australian adults about media use, attitudes and abilities as well as a consultation process involving six workshops across Australia conducted in September 2021.

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In 2020 we implemented Australia’s first nationally representative survey on media literacy. The survey was designed with input from diverse voices in the media literacy field including researchers, media producers, policymakers, government agencies, educators and public cultural institutions. We launched the survey report at events in Sydney, Melbourne, Canberra and online on April 13 2021.

The survey findings will also be used to inform a national media literacy strategy co-design process. As part of this process we will host online and face-to-face events to engage organisations who are supporting media literacy across the country. These events will take place in May-July 2021.